ABC Toys
Client:
ABC Toys (Spec)
Challenge:
Grow consumer traffic on the ABC Toys website.
Solution:
Graphic designer Adrian Cook and I collaborated on this project, conveying the company's brand and message in a minimal amount of copy and design space.
I was challenged to display each banner individually and for a short amount of time. I therefore ensured each frame contained a cohesive “story” that could stand on its own.
I also made certain of my headlines:
1) Drew attention
2) Informed
3) Appealed to the target audience
Parents who want to make sure their children have every advantage to develop their minds.
We also opted to add a tagline that may not be visible: “Your Child's Future Starts Here”
