Green Gardens Subdivision
Client:
Green Gardens Subdivision (Spec)
Audience:
Couples ages 30-45 with children. They are looking for a house that has room for their families to grow, in an idyllic neighborhood community. They are cost conscious and would like an environmentally friendly home without spending a great deal of money.
Tone:
Friendly, Promotional, Sincere
Project:
Have prospective customers visit their website and register for information. (Giving sales teams more leads.)
Strategy:
I wanted to appeal to the emotions of prospective home-buyers by conveying an ideal lifestyle.
The headline and subhead relate to creating a beautiful life, and fulfilling dreams when buying a desirable Green Gardens home.
I presented bullet-point features with conveniences and perks, as well as check-marked larger emotional benefits of owning a Green Gardens home.
Above the CTA, I used the phrase: “embrace unwavering confidence in your decision” (to alleviate the pain point of making the right choice for one's future.)
Designer:
Joy Rebz
