Cheetos
Client:
Cheetos (Spec)
Challenge:
Entice college students to enter the Cheetos University Contest online
Solution:
Graphic designer John Gibson and I collaborated on this project to capture the attention of college students and have them take the time to fill out the contest entry form. Instead of just showing the excitement and facts about the contest, I thought it would be even more effective to let the student imagine some fun scenarios with their endless supply of Cheetos.
My Call to Action:
"Take a second... now!” emphasized the simplicity along with the urgency to fill out the entry form.
