Macy’s
Client:
Macy’s (Spec)
Project:
Drive men (ages 28–45, household incomes of 50k+) to Macy’s stores and increase the Fall sweater revenue.
Solution:
I was sure to make the subject line urgent: “Run before it ENDS…” to achieve a higher click-on rate. I also highlighted the benefit of “Hassle-Free Shopping” in the Snippet to appeal to this audience. I initially started writing about updating a wardrobe for Fall when I realized this does not necessarily vibe with a male audience. I then switched to emphasizing convenience, savings and style to create more of a draw. And of course the main benefit, 40% off, is front and center.
Designer:
Adrian Cook
