Wild Alaskan Company
Client:
Wild Alaskan Company (Spec)
Audience:
Health-conscious men and women ages 30 to 45. Like to keep their families healthy both by eating superfoods and staying active. They may or may not realize the benefits of fresh fish or how to incorporate it into their meal planning.
Project:
Increase brand awareness as well as monthly subscriptions.
Tone:
Insightful, Relatable, Fun.
Strategy:
Graphic Designer Ashkhen Ishkhanyan and I collaborated on this project, making sure to abide by FaceBook rules in both the copy and design.
We knew the audience prided themselves on an active healthy lifestyle. I used the phrases “brain fuel,” “in the know” and “on the go,” so customers would feel curious and/or reminded about the advantages of wild salmon in their diets.
Also in the testimonial I included the phrase “delivered straight to my door!” with an exclamation to appeal to the ease and fun of the subscription.
In the Link, the word “superfood” was used to re-emphasize a smart diet choice, as well as a play on words: “catch the benefits.” These were enticements for the consumer to learn more.
